Heat Maps, Scroll Maps, and Confetti: See Exactly What Your Website Visitors Click On and How Far They Scroll
A Heat Map is like a snapshot of a web page that has been dusted for visitors’ finger prints. It shows us what they’ve clicked on. And its sibling, the Scroll Map, shows how far down the page they’re willing to scroll. Let’s see how these, and yes, Confetti, can help improve the user experience on your website.
When a visitor leaves your website after viewing just one page, it’s called a “bounce”. Your “bounce rate” may be an indicator of a poor user experience, which can lead to frustrated visitors; poor conversion rates; and less search traffic. Let’s take a look.
Is it time to design websites that also work on wristwatches? Would a web page even be legible at such a small size? Out of curiosity, I created a mockup to see what my website might look like on Apple Watch, and was surprised.
If you or your WordPress developer failed to use a child theme, modifications to your website could disappear when your parent theme gets updated. Such an oversight could cost you hundreds, if not thousands in development dollars, and hours of downtime to correct. Here’s how to avoid that costly mistake.
A page builder makes it easier for non-developers to build a custom WordPress website. But WordPress developers (i.e., those who code) argue that page builders make a big mess of your content. And they’re right! Here’s why we should use them anyway.
Oddo Design has been offering WordPress support & maintenance services for years. Eventually I expanded and rebranded these services— now called WPSimplifyd. Here a few tips about proper WordPress maintenance and a few notes about WPSimplifyd’s new plans.
Last week, I introduced a new service that helps small businesses determine if their website is a clunker that’s due for a major overhaul, or, a diamond-in-the-rough that just needs polish. This article helps you identify what elements of your website require the most scrutiny.
Here’s a handy browser add-on that allows you to easily exclude your website visits from your Google Analytics reports— even if you have a dynamic IP address. Give it a try!
With Google Analytics’ complicated maze of unfamiliar terms, settings, and filters that only a geek could love, it’s easy to feel overwhelmed from the minute you log in. In this article, I’ll lead you directly to 5 key reports, and offer insights for each.
After months of preparation and hard work, you finally have a website you’re proud of. Surely, it will resonate with your target audience and deliver the results you have planned for.
But the website goes live, and weeks later, you’re disappointed.
Entrepreneurs and small businesses who are about to hire a freelance web designer for the first time, are usually in for an unpleasant surprise. Because these prospective clients rarely understand what it takes to build and maintain a website, they typically default to price as their primary method for selecting a designer, which is understandable, but rarely a good idea.