Build Once.
Skip the Redo.
Custom WordPress Design and Development.
Every project is shaped around your goals, your audience, and what your site actually needs to do. For new builds, that begins with strategy. For existing sites, it begins with what’s already in front of us. Modern tools — including AI — are part of how I work. But the judgment about what to trust, what to question, and what’s actually right for your business, comes from experience. Based in Austin, Texas. Serving businesses nationwide.
Featured Work
Each one built around a specific business, a specific audience, and a specific set of goals.
Reagan Moore
Law Firm
WPSimplifyd
WordPress Support
Guadalupe Valley Electric Cooperative
Not-for-Profit Electricity Provider
Advance Components
Speciality Fasteners Distributor
Starfish Kenya
Nonprofit Organization
Life Guardian Alerts
Personal Emergency Response Provider
GVEC.Net
Internet Service Provider
OddoDesign.com
Vintage Website for Oddo Design
Testimonials
A Partner Who Challenges the Status Quo.
“Many people tend to kowtow to clients, but Tommy made sure to push back in order to educate me on what needed to be done to ensure a beautiful end product. It was an absolute pleasure working with Tommy, our website is now spectacular looking, and I’d highly recommend him to anyone for any project.”
Emily Cash
Director of Marketing
Pruvan
A Deeply Strategic Mindset
“We are proud of the new site and have received good feedback on it. We actually interviewed a few different agencies and individuals, and chose Oddo Design. I really enjoyed the experience with Tommy because of his strategic mindset. Before he concentrated on content or design, he became familiar with our business goals, our target audience and how they navigate (using analytics).”
Tammy Thompson
Executive Manager,
Business and Brand Development
Guadalupe Valley Electric Cooperative
A Reliable WordPress Expert
“I’ve worked with Tommy Oddo for years and he’s both an expert in all things WordPress, helping me a great deal service my clients’ websites and excellent at explaining the process and meeting deadlines. I can’t say enough great things about Tommy and love working with him.”
Mark Hayden
Chief Marketing Officer
Oak Interactive
Build the Website Your Business Actually Needs.
Most websites fail quietly. They launch, they look fine, and then — months in — it becomes clear they’re not doing the job. Visitors bounce. Leads don’t convert. The site exists, but it isn’t working.
Almost always, the problem started before a single page was designed. Nobody got clear on who the site was for, what it needed to do, or how success would be measured.
That’s where I start. Every new build begins with a short, focused engagement to clarify your objectives, your audience, and the site’s real job — so what gets built actually moves your business forward.
Fix the Website You Already Have.
Your site was built to do a job. Somewhere along the way, it stopped doing it — or the job itself changed. The business evolved. The audience shifted. The messaging drifted. What used to feel right, now feels off, and you're not sure whether it needs a tune-up or a teardown.
My first move isn’t to sell you a rebuild. It’s to figure out what’s actually wrong — and whether your current site can be refined into something that works again.
Most of the time, it can. I work hourly on existing sites, so the scope matches the need: a targeted fix when that’s what’s called for, a broader rework when it’s warranted, and strategic repositioning when the site’s direction itself has drifted.
Does This Sound Like You?
Not every business needs what I do. My work fits best when your situation looks like one of these:
Market Mismatch
Your current website no longer reflects your actual position or authority in the market.
Audience Friction
Your messaging and structure don’t match how your visitors think, or don’t give them a clear path to act.
Technical Debt
Years of quick fixes and well-meaning patches have left your site fragile, confusing, or hard to maintain.
Strategic Readiness
You want a thoughtful, structured process that delivers high-end results without the overhead of a large agency.
Stability & Growth
You want a site built to last — one that still makes sense three years from now, not one I’ll need to rebuild when the next platform trend hits.
From Strategy to Performance.
Every project I take on is shaped by the same four phases of thinking — whether it's a full new build or a targeted refinement to a site you already have.
Phase 1: Clarify Direction
We start with the Focus Brief: a structured engagement that captures your business objectives, your audience, and how the site should perform. It becomes the shared foundation for every decision that follows.
Phase 2: Understand Your Audience
Using the Audience Profiler, I develop detailed profiles of the people you need to reach — how they think, what they need, and what builds their trust. I do the research and bring you a draft to review.
Phase 3: Structure the Experience
The Audience-Based Sitemap maps your site’s structure to how your audience is likely to think and navigate — built on the profiles from Phase 2, not on guesswork.
Phase 4: Design & Deliver
With strategy and structure locked in, I personally design and build the work. The result is a site built for clarity, usability, and long-term stability.
For new builds, every project runs these four phases in sequence. For existing sites, we apply the same thinking selectively — focusing on the phases where your site has actually drifted, so the scope matches the need.