Custom WordPress Work,
Sized to Fit.
Every engagement is a custom WordPress project, shaped around the client’s business and scaled to what they actually need. The work falls into three categories: solving specific problems on existing sites, strategically realigning sites that have drifted, and designing and building new sites from the ground up.
WordPress Consulting & Development
For existing WordPress sites that need expert attention — whether that’s fixing a specific problem, working through a technical issue, or thinking through what should happen next. Typical engagements range from a quick resolution to an ongoing working relationship, billed for the actual time spent — whether that's in the site, in an email exchange, or on a call.
Billed at $100/hr, with a 3-hour initial engagement.
Existing Website Realignment
For sites that technically work but no longer reflect where the business is. The messaging has drifted, the structure has aged, or the site isn't doing the job it was built to do. I apply the same strategic thinking used in new builds — selectively — to realign the site with your business, your audience, and your goals.
Billed at $100/hr. Scope scales to need.
New Website Design & Build
For organizations launching a new site from scratch, or ready for a full rebuild. These engagements follow my full four-phase process to clarify direction, understand the audience, structure the experience, and design the site around all three.
Estimated projects typically range from $5,000 to $15,000, billed at $100/hr against the estimate.
Every live WordPress site also needs proper maintenance, security, and reliable hosting. I handle that through my sister company, WPSimplifyd — a monthly care plan for established WordPress sites, starting at $175/mo. Some clients start there before any development work begins; others continue there after a new site launches. Either way, it's the foundation that keeps development time focused on meaningful improvements.
Whether it's fixing a form, refreshing an outdated site, or building something new from scratch — the work is shaped by the same thinking. Clarify what the site actually needs to do. Understand who it's for. Build something that reflects the business honestly. Nothing about that changes based on engagement size; only the scope does.
How the Work Gets Done.
Every engagement starts with the business and the audience, then moves to custom design and development. For new builds, that’s a structured four-phase process detailed on the home page. For existing sites, the same thinking gets applied selectively — to the parts that have actually drifted.
Typical work includes:
- Positioning and messaging
- Information architecture and site flow
- Custom visual design
- Custom development and functionality
- Performance tuning and technical stability
- Launch preparation and handoff
- Ongoing refinement after launch
Project Scope & Pricing
Every engagement is billed hourly at $100/hr. What differs is the scope.
Existing Sites. Work on existing sites is billed as it happens, with a 3-hour minimum ($300) on any new engagement. The 3-hour minimum is a floor on billable time, not a promise of specific deliverables. Sometimes the work begins and ends with a targeted fix. Other times, simple issues reveal deeper problems — outdated components, hosting limitations, or accumulated quick fixes that now conflict with each other — that need to be addressed before meaningful progress can be made. Either way, I handle the work at my hourly rate and flag anything significant before it affects your budget.
New Websites. New builds typically fall in the $5,000–$15,000 range, depending on the complexity of the strategy, design, and technical work involved. I don’t provide instant quotes because an accurate estimate for a new build requires understanding your business, audience, and site structure first.
Every new build starts with a paid initial engagement (5–15 hours, $500–$1,500) covering the first three phases of my process. I handle the research and drafting; you review and refine. The result is your Focus Brief, Audience Profiler, Audience-Based Sitemap, and a formal estimate for the remaining build — produced without long discovery meetings or exhaustive questionnaires.
These deliverables are yours regardless of whether you continue with me for the full build.
A Note on Hosting & Professional Ownership. I believe every client should own their hosting relationship. I do not “resell” hosting or hold your digital assets hostage. I recommend managed WordPress hosting and serve as your primary technical lead, but the account remains in your name — so you always have full control over your investment.
Frequently Asked Questions
Pricing & Billing
How does hourly billing work in practice?
All time is tracked, and itemized invoices are sent twice a month. Payment is due within 10 days. Most clients pay by credit card, though I can accept other methods on request. I track time against project budgets and let you know in advance if a project is approaching its estimate so we can adjust scope or budget before there's a surprise.
What does the 3-hour minimum on existing-site work cover?
The 3-hour minimum applies only to new clients. Getting acquainted with you and your site — especially a site I didn't build — takes time. The first few hours often involve understanding what you're really asking for, evaluating the site's current condition, and identifying any underlying issues that need to be addressed before the work you came to me for can be done effectively. Once we've established a working relationship and I know your site, there are no minimums.
What's not included in the new-build estimate range?
The $5,000–$15,000 range covers strategy, design, and development. It doesn't include things like copywriting (though I can produce content drafts using AI for clients who don't have a copywriter), photography, image licensing, SEO work beyond foundational structure, hosting, or specialized legal compliance like accessibility or cookie compliance. Anything outside the standard scope is either available at my hourly rate or referred out to specialists.
Do I have to pay for the initial engagement if I don't continue with you for the full build?
Yes, but the deliverables are yours to keep regardless. You can take the Focus Brief, Audience Profiler, and Audience-Based Sitemap to another developer or use them as the foundation for your own work. The initial engagement is genuinely useful work — not a sales filter.
Can we work within a tighter budget?
Sometimes. If you're already on Divi with reasonable existing content, modifying or rebuilding selectively often makes more sense than starting from scratch. I can also scope smaller engagements — focusing on a custom homepage and a few key templates, for example, with the rest expanded over time. What I won't do is the same amount of work for less money. My rate isn't negotiable.
Process & Timeline
How long does a typical new build take?
A new build typically runs 8 to 12 weeks once strategy and structure are locked in, though the realistic timeline depends as much on you as on me. The biggest variable is how quickly you can provide content, feedback, and approvals when needed. Projects that stall on the client side can stretch out considerably.
What's your availability? How many clients do you work with at a time?
I work with a small number of clients at a time so every project gets real attention. I'd rather take on fewer projects done well than maximize volume.
How do we communicate during a project?
Mostly by email, with the occasional scheduled call when something's better discussed than written. I've tried project management platforms with clients in the past, but most clients don't want to learn another tool just for one project. Email keeps things simple and creates a written record of decisions.
What happens after the site launches?
Most clients continue working with me — either through occasional support engagements as needs come up, or through a monthly care plan via my sister company, ~[WPSimplifyd](https://wpsimplifyd.com/)~, which handles ongoing maintenance, security, and minor improvements. For clients who prefer to manage their own site after launch, Divi makes that straightforward. Either path works.
Scope & Capabilities
Do you write copy or provide images?
I'm not a copywriter or photographer, but I can produce content drafts and source or generate images using AI when a client doesn't have those resources in place. The quality varies, and for larger or more brand-sensitive projects, I usually recommend that clients bring in their own copywriter and provide their own photography. For smaller projects, I can handle more of it directly. We figure out the right division during the initial engagement.
Will my site be mobile-friendly, accessible, and fast?
Mobile-friendly: yes, always. Fast: yes, within reason — performance depends on hosting, content choices, and design decisions, and I'll always steer toward what serves performance. Accessibility and legal compliance (ADA, WCAG, cookie consent, CIPA, etc.) require specialized expertise that I don't claim to have, and I refer clients to specialists for those needs.