Oddo was founded by Tommy Oddo in 1989, as a marketing communications firm called Oddo Design in Houston, Texas. In 1990, Oddo began applying award-winning design principles to interactive multimedia; and then to web design in 1994.
During the mid-90s, Oddo created the first public-facing websites for several publicly-traded companies, and shortly thereafter, transformed into a custom web design and web development boutique.
Oddo has a proven track record for serving small businesses that spans almost 4 decades. Experience and longevity such as this are rare — particularly in an industry where the only constant is change.
A well-designed website doesn’t just look good — it converts prospects into clients and customers. It makes companies more competitive and brands more recognizable. It streamlines operations by helping customers gladly help themselves; marketers qualify leads faster and more accurately; and writers publish content with greater efficiency.
The problem is, most websites are not well-designed or well-developed. They are often thrown together by “professional novices” who rely exclusively on predesigned templates (aka, themes) as a crutch for poor design and development skills.
What’s wrong with a “paint by numbers” approach?
While predesigned themes may “demo well”, they are not designed to convert your visitors as is. They aren’t designed to compete against your competitors. They are not designed to build or strengthen your brand; to accomplish your success metrics; or streamline your workflow.
Oddo delivers websites and services that work for your business.
Tommy calls Austin, Texas, “home”. But New Orleans — where he was born and raised — had a profound influence on his career. The “Crescent City” is a mecca for creative inspiration and it initially led him to pursue a career as an illustrator.
After attending the Art Institute of Atlanta on a full-scholarship, Tommy was employed as an art director, designer, and illustrator for several internationally-acclaimed graphic design firms during a 5-year period, before founding Oddo Design.
Shortly after opening Oddo Design, Tommy became a pioneer in web design. His work was first featured in the book “Shockwave Studio: Designing Multimedia for the Web” (published by O’Reilly Media in 1997).
In 1998, Tommy took a hiatus to serve as a founding director of an Internet startup — where he designed one of the first mass-marketed, template-driven website platforms for small businesses. In late 1999, that company was acquired by the world’s second-largest online service provider — Prodigy Communications — for $100 million.
In 2002, after relocating to Austin from Houston, and serving as SBC/Prodigy’s Director of Web Design, Tommy left the corporate world and returned to his roots — helping small businesses create and improve their online presence.
Tommy’s work has been featured in Smashing Magazine, and in several books. He has also received awards from American Institute of Graphic Arts (AIGA), Dallas Society of Visual Communications (DSVC), New York Art Director’s Club (NYAD), Houston Art Director’s Club (HADC), and Print’s Regional Design Annual.
Oddo has worked for companies in a variety of industries. Here are just a few: