The Website Redesign of Oddo Design

A couple of weeks ago, I quietly launched my new website. As you will see, this website redesign is flat and modern— clearly different than the illustrative retro design I created for the previous version.

Oddo Old and New

Shorter Domain Name

Since 60% or more of my workload these days is purely technical in nature, I dropped the word “design” from my domain name. Otherwise, I will eventually end up with a very long and unmemorable domain name (e.g., OddoDesignAndDevelopment.com).

New Visual Identity (aka Logo)

I began redesigning my new logo about a year ago. The stacked version looks a little odd on the old site, but it helped transition to my new identity. Among other things, the new logo established a solid foundation for color and typography on everything I redesigned— from my invoices to the new website.

Redirecting Traffic

Because I recently reverted back to my original domain name (oddo.com, registered in 1995), I redirected traffic from oddodesign.com (the older design) to oddo.com (the new design) using “301 redirects”. This technique transparently tells search engines and visitors that “www.oddodesign.com/page-name/” has been permanantly relocated to “www.oddo.com/new-page-name/”.

Redesigned for Fewer Clicks

I also rewrote the entire website (except for blog posts) to better address the needs of my target audience. In doing so, I established 4 areas of service to help my clients and prospects request help with as few clicks as possible:

Email Subscriptions

I’m continuing to utilize the Gravity Forms plugin and Mailchimp email service to automatically send out blog articles to my subscribers. Shortly after the website went live, I received subscription requests from what I believe to be hackers and/or spammers… which prompted me to clean up my database. Hopefully, you did not receive this without subscribing (or as a result of someone else using your email address), but if so, please feel free to unsubscribe and accept my apologies in advance.

Goal Pages

And finally, I set up “goal pages” in Google Analytics to keep track of mission-critical pages within my website.

Any Suggestions?

When you have a moment, I’d love to get your feedback on the new design.

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