Website Audit Overview
Oddo Audit will help you dramatically improve and extend the life of your existing website, or, help you decide if starting over would make more sense. This knowledge can help save your company thousands of dollars.
Each Audit Report includes a comprehensive list of critical items that I will personally grade, using a rating scale of 1 to 10— where “1” is bad and “10” is perfect. The audit concludes with a consultation to clarify the results and consider next steps. In many cases, you may not even need a web developer to make the recommended improvements.
|Basic Audit||Extended Audit|
|View(s)||Desktop||Desktop + Phone|
|Option for additional pages||✓|
|Consultation||Up to 1 hour||Up to 2 hours|
Your website audit will include a list of 5 to 15 attributes for each of the following sub-audits or categories. The definitions below provide more insight into the items I will grade.
First and foremost, the text on your website needs to be written primarily for human beings— not search engines. It should be brief and easy to skim. And your images should be carefully selected, sized, and cropped to complement your messaging.
The appearance of your website should be attractive, distinctive, and brand-compliant, and in ways that resonate with your target audience. But navigation and calls-to-action should be clear and visually prioritized so that your visitors can easily find what they are looking for.
WordPress is a very open, flexible, and scalable platform. But unfortunately some websites are poorly coded, and your money may be better spent on a new site. In either case, your website should be free of broken links and code errors. And your hosting company will certainly have an impact on performance and stability.
Most companies don’t realize their websites are under attack, until it’s too late. There are many tactics that can be used to lock out bad users, enforce strong passwords, and be better prepared in the event a disaster strikes.
Google wants to deliver a good experience to its search users, and demands that you do the same. However, there are many ranking factors that can affect your visibility— from page speed, to mobile-friendliness, to the number of words you have on a page.