Website Audit Service Overview
Oddo Website Audit Service will help your small business improve and extend the life of your existing WordPress website— or, help you determine if your money would be better spent on a new website.
A General Website Audit is available for $300 (see form below to Sign Up). Each audit report includes a high-level review of the following:
- Search Engine Optimization (SEO)
- Conversion Rate Optimization (CRO)
Key Observations and Short-term Recommendations are highlighted. Each Website Audit includes a 1-hour consultation to clarify the results and determine next steps.
WordPress dashboard access is required.
The definitions below provide more insight into the items I will review.
First and foremost, the text on your website needs to be written primarily for human beings— not search engines. It should be brief and easy to skim. And your images should be carefully selected, sized, and cropped to complement your messaging.
The appearance of your website should be attractive, distinctive, and brand-compliant, and in ways that resonate with your target audience. But navigation and calls-to-action should be clear and visually prioritized so that your visitors can easily find what they are looking for.
WordPress is a very open, flexible, and scalable platform. But unfortunately some websites are poorly coded, and your money may be better spent on a new site. In either case, your website should be free of broken links and code errors. And your hosting company will certainly have an impact on performance and stability.
Most companies don’t realize their websites are under attack, until it’s too late. There are many tactics that can be used to lock out bad users, enforce strong passwords, and be better prepared in the event a disaster strikes.
Search Engine Optimization (SEO) Audit
Google wants to deliver a good experience to its search users, and demands that you do the same. However, there are many ranking factors that can affect your visibility— from page speed, to mobile-friendliness, to the number of words you have on a page.
Conversion Rate Optimization (CRO) Audit
What good is a website if visitors can’t easily find a way to purchase a product or inquire about your services? Benefits must be clearly stated and followed by a call-to-action. If the process to contact you or purchase your product is difficult, you will lose sales.