Website Audit Service Overview
The Oddo Website Audit Service is an objective evaluation that helps improve and extend the life of your website. The service was developed, and is performed by, Tommy Oddo — a web designer, web developer, and WordPress consultant with over 20 years of experience.
Who the Website Audit Service is Intended for
The Oddo Website Audit Service was developed for entrepreneurs, small business owners, and marketers who rely on WordPress for their web presence. The service is comprehensive, yet reasonably priced. And the Audit Report is written in non-technical language you will understand. A consultation is also included at the end of each website audit to answer your questions and prioritize action items.
The Purpose of the Website Audit Service
You’ve invested thousands of dollars and countless hours to launch your new website. But once the excitement wears off, the website falls off the radar. Sooner or later, it stops doing what it was supposed to do. Or maybe it never did! Disappointing response rates. Poor search engine visibility. Broken functionality. Sluggish load times. Security breaches. Inconsistent branding. And so on.
Before long, design and technology have taken another giant leap forward, and your “new” website is in such a state of disrepair, it’s time for a major overhaul — or worse, a new website.
An annual website audit by Oddo can expose underlying issues that are stopping you from reaching your strategic objectives. Coupled with a list of actionable items, the audit can dramatically increase your return on investment.
A client wasn’t getting search engine traffic because a web developer set WordPress to “Discourage search engines from indexing this site”. This issue caused a loss of revenue.
A client’s website was unknowingly hacked due to a lack of maintenance and security hardening. Visitors who searched Google were redirected to a nefarious website when clicking on a link to their website. The issue exposed data to hackers and tarnished the organization’s brand.
A client wasn’t receiving business inquiries because the submission button on the “Contact Us” form never worked. The issue frustrated visitors and resulted in lost revenue.
A client’s website was very slow to load due to an unsuitable hosting environment and code errors. The issue caused a poor user experience and was harmful to SEO efforts.
How the Website Audit Service Works
When you sign up for the Oddo Website Audit Service, your website is queued for an audit. Shortly after the form below is submitted, a request will be made for admin-level access to your WordPress dashboard (to be provided at your convenience). After the login credentials have been received and verified, the audit begins. The entire process generally takes about a week, depending on current demand and it does not affect the performance of your website in any way.
What the Website Audit Service Includes
The Oddo Website Audit Service includes:
- Key Insights
- The Audit Checklist
- The Action Plan
- A Post-Audit Consultation (up to one hour)
A high-level list of key observations that require further scrutiny.
The Audit Checklist
The Audit Checklist is grouped into the following categories:
- Content Audit
- Design Audit
- Technology Audit
- Security Audit
- Search Engine Optimization (SEO) Audit
- Conversion Rate Optimization (CRO) Audit
1. Content Audit:
First and foremost, the text on your website needs to be written for human consumption — not primarily for search engines. It should be easy to scan and read. And your images should be carefully selected, sized, and cropped to complement your messaging.
2. Design Audit:
The appearance of your website should be attractive, distinctive, and brand-compliant — in ways that resonate with your target audience. Navigation and calls-to-action should be clear and visually prioritized so that your visitors can easily find what they are looking for.
3. Technology Audit:
WordPress is a very open, flexible, and scalable platform. But unfortunately, some websites are so poorly designed and developed, your money may be better spent on a new site. At the very least, your website should be free of broken links and code errors. And your hosting company will certainly have an impact on performance and stability.
4. Security Audit:
Most companies don’t realize their websites are under attack, until it’s too late. There are many tactics that can be used to lock out bad users, enforce strong passwords, and be better prepared in the event a disaster strikes.
5. Search Engine Optimization (SEO) Audit:
Google wants to deliver a good experience to its search users, and requires you to do the same. However, there are many ranking factors that can affect your visibility— from page speed, to mobile-friendliness, to the number of words you have on a page.
6. Conversion Rate Optimization (CRO) Audit:
What good is a website if visitors can’t easily find a way to purchase a product or ask about your services? Benefits must be clearly stated and followed by a call-to-action. If the process to contact you or purchase your products is difficult, you will lose sales.
The Action Plan
A list of recommendations and actionable items.
The Post-Audit Consultation
Your Website Audit includes a one-hour consultation with Tommy to clarify the results, answer questions, and determine next steps.
The Audit includes your home page and an interior page you designate.
The Oddo Website Audit costs $350.00 plus applicable sales tax.