Web Writing Tips
When writing for a website, it’s best to carefully consider (and ideally, research) target keyword phrases— generally, one phrase per page. This will help with your SEO (search engine optimization) efforts— assuming SEO will be part of your traffic generation strategy.
Write for Human Beings
However, always write for your audience first— rather than for search engines. After all, you will only have about 10 seconds for each visitor to identify your value proposition (i.e., to answer the question: “what’s in it for me?”), or he will leave. So, make your pages scannable. Put your headlines and subheads to good use. Use bulleted text lists and blockquotes when appropriate. And avoid the use of superlatives like “greatest”, “best-of-breed”, “super”, “amazing”, etc.
Help Your Web Designer Help You
Indicate heading levels (H1, H2, etc.), hypertext links, approximate image placement and corresponding filenames. Little things like this will make the production of your website more time- and cost-efficient.
Download This Writing Template
To make things a little easier for you, just download the template below to get started. Open it in Microsoft Word, Apple Pages, or your favorite text editor.