If you’re running or working for a small business, it’s almost certain you’re wearing many hats. But are you really cut out to be a web designer, developer, or writer? See if you’re serving up any of these web design mistakes.
1. They Begin With a Weak Visual Identity
Their logo (if they have one) typically includes poorly rendered and/or borrowed elements from other companies’ logos, and is out of sync with their target audience. In addition, the logo is used differently every time you see it (e.g., random use of color and typography; distorted when resized; inconsistently positioned; etc.).
2. They Design and Write Selfishly
They choose a predesigned template, and for all the wrong reasons (inexpensive or free; personally appealing; loaded with “no-coding-required” features they’ll never use; etc.). And rather than highlight benefits, they brag about features with words and phrases like “fantastic”, “innovative”, “best-of-breed”, “easy-to-use”, etc. Calls-to-action are typically non-existent or obscure, making it more unlikely that customers will buy or read more articles.
3. They Use Images Poorly
They combine incompatible visual styles (e.g., futuristic illustrations with a vintage-style web design); use amateur photos that are poorly composed, poorly lit, non-perpendicular, and out of focus. They crop images poorly (e.g., force vertical images to fit into a horizontal space; fail to rotate crooked images; etc.). And they choose commonly used images that vaguely relate to the associated text (e.g., 3 smiling people in business attire looking at a computer screen).
4. They Build It and Forget It
That gorgeous photo at the top of the home page is now a broken icon; the site is unusable on mobile devices; the “Contact Us” form receives spam messages constantly and important emails go unrecognized. Links to high profile magazine articles praising the company’s products are broken; and the website is no longer secure— making it vulnerable to hackers. Where is the love?
5. They Fail to Drive Traffic to the Website.
They have no promotional strategy and/or rely on a single marketing channel (e.g., Google) and fail to generate interesting content on a regular basis. They have no idea if anyone is even visiting the site; where traffic is coming from; or even if visitors are landing on goal pages.