Last Friday, I fired a new client. Today, I wonder if it’s time to ignore the finer points of web design and development that 20+ years of experience and continuing education have taught me.
I know. This isn’t a topic I’m supposed to talk about. It makes me look like I’m hard to work with. But the truth is, I do everything possible to satisfy my clients and consider it a blessing to serve them, no matter who they are.
But the challenges facing web designers today are as difficult to overcome as those our clients face when trying to hire the right contractor. After all, who can they trust?
Apparently, no one.
Need a good website? Get one for free, today, our clients are told. Website broken? Get it fixed for $5 by tomorrow morning. Want more traffic? Game Google and you’ll rise to the top. All this fancy talk about “information architecture”, “user personas”, “the user experience”, and “usability”? These are just fancy words designers use to charge you more and extend the deadline.
No, not really.
Remember Healthcare.gov? This site had more traffic than it could stand. But the experience visitors had was among the worst, and it serves as a perfect illustration of what bad design, bad development, and yes, a bad client are capable of doing.
Sometimes, you just have to let them go.