Google Now Strongly Encourages Mobile-Friendly Design

Two weeks ago, I received a notice from Google recommending that I “fix mobile usability issues” discovered on one of my very old websites, and that “these pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.”

Google Mobile Usability Notice

Mobile-Friendly Design is Now the Norm

These days, all of the new websites I design and develop are mobile-friendly (aka “responsive”). It’s no longer an option. In fact, web designers and search engine optimization (SEO) specialists have been preaching this to our clients for a few years now.

What surprised me, is that Google is proactively reaching out to encourage website owners to utilize mobile-friendly design, or else!

The Writing is on The Wall

According to StatCounter, internet access in the U.S. via desktop has decreased by about 17% during the past 2 years.

And internet access via mobile (i.e., smartphones) has increased (in the U.S.) by about 17%. I am witnessing this trend firsthand in my own household.

Clearly, if your website is not “mobile-friendly” (and techincally, I mean “responsive”), you are shooting your SEO efforts in the foot and frustrating your mobile visitors. And it’s not because I’m saying so— now Google is telling you!

Test Your Website

Thanks to Google’s “Mobile-Friendly Test”, it’s easy to find out if your website is, or is not, mobile-friendly. Just go to the following page and type in your web address to have your website analyzed:

Getting Help

If your website is mobile-friendly, congratulations! If not, you’ll probably want to get advice from a web designer like myself, as there are a few options you’ll want to consider. For example, is retrofitting your current website design feasible, or, would it make more sense to start with a new design?

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