Custom WordPress Websites
Custom Website Process
Phase 1: Discovery
PURPOSE: To clarify, define, and prioritize your strategic objectives.
PURPOSE: To prioritize and define mission-critical pages; to scope the project.
PURPOSE: To determine if existing plugins can satisfy the desired functionality; to consider target keywords for SEO
Phase 2: Ideation
PURPOSE: To better empathize with your target audience(s).
PURPOSE: To survey the landscape and capitalize on competitors’ weaknesses.
PURPOSE: To explore creative solutions for communicating your brand personality.
Final Site Map
PURPOSE: To incorporate the knowledge gained from preceding exercises.
Phase 3: Design/Development
PURPOSE: To define site navigation; page layout; and technical complexity for mission-critical pages.
PURPOSE: To establish look and feel after the wireframes have been approved.
PURPOSE: To build out remainder of page templates/site; add content; create and fine-tune creative and technical assets.
PURPOSE: To identify and correct bugs before going live.