by Tommy Oddo | Oct 17, 2015 | Marketing, Uncategorized
Last week, I introduced a new service that helps small businesses determine if their website is a clunker that’s due for a major overhaul, or, a diamond-in-the-rough that just needs polish. This article helps you identify what elements of your website require the most scrutiny.
by Tommy Oddo | Jul 28, 2015 | Marketing
Here’s a handy browser add-on that allows you to easily exclude your website visits from your Google Analytics reports— even if you have a dynamic IP address. Give it a try!
by Tommy Oddo | Apr 29, 2015 | Marketing
With Google Analytics’ complicated maze of unfamiliar terms, settings, and filters that only a geek could love, it’s easy to feel overwhelmed from the minute you log in. In this article, I’ll lead you directly to 5 key reports, and offer insights for each.
by Tommy Oddo | Apr 22, 2013 | Marketing
After months of preparation and hard work, you finally have a website you’re proud of. Surely, it will resonate with your target audience and deliver the results you have planned for.
But the website goes live, and weeks later, you’re disappointed.
by Tommy Oddo | Apr 19, 2012 | Marketing
Entrepreneurs and small businesses who are about to hire a freelance web designer for the first time, are usually in for an unpleasant surprise. Because these prospective clients rarely understand what it takes to build and maintain a website, they typically default to price as their primary method for selecting a designer, which is understandable, but rarely a good idea.