Marketing Articles

Your Google Analytics Reports Are Probably Wrong. Very Wrong.

If you use Google Analytics (and you should!), you’ll want to know that spammers have found yet another way to make our lives miserable— by posting enormous amounts of fake traffic to our Google Analytics reports, rendering them practically useless. And it’s getting worse. In this article, I’ll show you how to identify the problem and what you can do to alleviate it.

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Getting Started with Search Engine Optimization (SEO)

The most popular search site in the U.S., Google, tells us to “base your optimization decisions first and foremost on what’s best for the visitors of your site”. As a web designer, I have always held the same belief. In fact, I think of myself as an advocate for your visitors (aka the user experience). And you should too. Here’s why.

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Web Writing 101: How to Write and Prepare Text for a Website

When writing for the web, make your pages scannable. Put your headlines and subheads to good use. Use bulleted text lists and blockquotes when appropriate. And avoid the use of superlatives like “greatest”, “best-of-breed”, “super”, “amazing”, etc. Download this free writing template to help you get started.

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Top 10 Web Design Tactics for Building a Successful Website

Many clients, and even fellow web designers, begin a new website project by focusing on the obvious. They create a wish list that includes things like: favorite colors; favorite websites and/or templates; favorite photos and infographics; cool navigational elements and other widgets; and more. But what if this wish list was actually detrimental to the success of the website?

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Top 5 Web Design Mistakes Made by Small Businesses

1. Poorly Established Visual Identity

Their logo, if they have one, looks different on everything you see— from their website, to signage, to business cards, and apparel. Their choice of color and typography is typically weak and inconsistent.

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Your Website: How to Avoid the Post-Launch Blues.

After months of preparation and hard work, you finally have a website you’re proud of. Surely, it will resonate with your target audience and deliver the results you have planned for.

But the website goes live, and weeks later, you’re disappointed.

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How to Hire a Freelance Web Designer for Your New Small Business Website.

Entrepreneurs and small businesses who are about to hire a freelance web designer for the first time, are usually in for an unpleasant surprise. Because these prospective clients rarely understand what it takes to build and maintain a website, they typically default to price as their primary method for selecting a designer, which is understandable, but rarely a good idea.

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