Design Articles

Measuring Engagement: Bounce Rates and Why They Matter

When a visitor leaves your website after viewing just one page, it’s called a “bounce”. Your “bounce rate” may be an indicator of a poor user experience, which can lead to frustrated visitors; poor conversion rates; and less search traffic. Let’s take a look.

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Is Your Website Ready for Apple Watch?

Is it time to design websites that also work on wristwatches? Would a web page even be legible at such a small size? Out of curiosity, I created a mockup to see what my website might look like on Apple Watch, and was surprised.

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The Website Redesign of Oddo Design

A couple of weeks ago, I quietly launched my new website. As you will see, this website redesign is flat and modern— clearly different than the illustrative retro design I created for the previous version.

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WordPress: The De-Evolution and Rebirth of Web Design

The common practice of using predesigned WordPress Themes and other website templates has turned the web design industry on its head in just a few short years. Websites are easier to build and more affordable than ever. But it’s not all good news for clients. Here’s why.

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Websites for Lawyers, Doctors, and Realtors! Oh My!

Buying a website from a web design firm that caters to your specific industry seems like a no-brainer. After all, they’ve served so many others with similar interests, and their products and services are reasonably priced… at least on the surface. Let’s take a closer look at some of the potential pitfalls.

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Greatest Website Ever— Smoke and Mirrors Not Included

Recently, in a LinkedIn forum, someone asked if it’s possible to “design a great website without code” (i.e., with a drag-and-drop website building tool). As someone who has spent the last 20 years designing and coding websites, I thought this was an interesting question. So, I took the bait.

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Web Design Doesn’t Matter

Last Friday, I fired a new client. Today, I wonder if it’s time to ignore the finer points of web design and development that 20+ years of experience and continuing education have taught me.

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