Web & Digital Projects

REM/ISF

The Challenge:

REM, a manufacturer of specialty chemicals for the metal finishing industry, wanted to attract attendees of major auto racing trade shows to their booth and educate them about the benefits of their patented (ISF) process that makes metal surfaces smoother and last longer.

The Solution:

I created an interactive demo with a short, animated “attract loop” that plays continuously on a large flat-panel display until someone begins to interact with it. When the presentation begins, visitors learn about REM and the benefits of its ISF process —they also review testimonials from well-known clients in the auto racing industry. I also created an animation to better communicate how their process works.