Web & Digital Projects

FARA CAFE

The Challenge:

This little-known, Austin-based coffee grower, knew it had a superior product, but their original web site suggested otherwise. The text and images were self-centered and made the company look as though it profited from poverty-stricken children living in a third-world country.

The Solution:

I created a Central-American travel theme that underscores the company’s uncommon “plantation-to-cup” capabilities, in a whimsical, consumer-friendly way. The site also includes practical features— such as an online store; advice for creating a great cup of coffee; and a list of local resellers.

My Role:

Strategy; Concept Development; Information Architecture; Interface/Graphic Design; Illustration; Adobe Flash Animation and Coding; CSS/HTML Coding

Other Projects

• REM

• NCEA/ACT

• Dell

• Factopia

• Clark Condon

• CPS

• Fara Cafe

• Traq

• Spiceworks

• Sprint