How OddoMotif Works

STEP 1: CHOOSE A FRAMEWORK

An OddoMotif Framework is like a floorplan. Although each Framework has distinct boundaries for your text and images, your website will be creatively designed— exclusively for your company.

STEP 2. GET STRATEGIC

Once you’ve emailed your answers to the following questions, we schedule a 30-minute strategy session for further discussion (via Skype or phone):

• What specifically are you selling/promoting?
• Who are your Top 3 Targets (i.e., desired visitors)?
• Who are your Top 3 Competitors?
• What are your Top 3 Favorite Websites, and why?
• What adjectives best describe the desired look and feel?
• What are your Top 3 Success Metrics (i.e., how do you define success)?

STEP 3. SEND FILES

Next, you are asked to send anything that you would like to have considered for inclusion in the design. For example:

• Your logo, in an Adobe Illustrator format (vector-based);
• Your official colors or branding guide;
• Art/photos you may want to include in the website.

STEP 4. REVIEW THE DESIGN

A mockup of the Home Page is created and provided for your approval. Once approved, a working prototype of your design is created for the Home Page, a Content Page, and a Blog Page.

STEP 5. CREATE CONTENT AND LAUNCH

At this point, you install your WordPress Theme; create additional pages based on the OddoMotif Templates; and add additional text and images from within WordPress— unless you opted for assistance when you requested your estimate.