WordPress is a free, web-based software program that makes it easier for someone who is not a web designer or web developer to publish and edit content for the web. Got 30 seconds? Read more…
How to Hire a Freelance Web Designer for Your New Small Business Website.
Entrepreneurs and small businesses who are about to hire a freelance web designer for the first time, are usually in for an unpleasant surprise. Because these prospective clients rarely understand what it takes to build and maintain a website, they typically default to price as their primary method for selecting a designer, which is understandable, but rarely a good idea. Read more…
How Architects’ Websites are Failing iPad Users and Their Own Firms.
Nearly 2 years after Apple released the iPad, I’m appalled to see so many blank screens for home pages— and particularly among an industry that inherently understands and promotes good design practices. Read more…
Getting Started with Your Website… for Startups on a Budget.
A professionally-designed and well-written website creates a stronger, more recognizable brand, and differentiates your products and services in a competitive environment. But if you’re like most entrepreneurs I speak to, you already know this! The real challenge is knowing where to start, particularly when you’re trying to do so on a shoestring budget. Read more…
Good Web Design: What It is and Why Most Small Businesses Would Rather Not Know.
Your website may be attractive to you and/or the designer, and yet, fail to satisfy the real needs of those who matter most— your customers! Even though it may look like it, that is not good web design! Read more…
WordPress Design Costs and Why It’s So Tough to Get a Straight Answer.
Why does one WordPress web designer give you a low, firm, easy-to-understand estimate, while the other gives you a high estimate with lots of fine print and technical jargon? Which one can you trust and how can you get a straight answer? Read more…
How to Identify and Qualify Core Talent for Your Small Business Website.
In this article I show you how to identify and qualify the talent you’ll need to create and maintain your website. Read more…
WordPress : Exposing the Hidden Costs of Free.
Any small business that takes its web presence seriously is going to need far more than a hosting company and a pre-designed WordPress Theme to achieve success. In fact, with or without WordPress, launching and maintaining a successful website takes a lot of hard work and a significant financial investment. Read more…
Considering WordPress for Your Business Website.
WordPress is the most popular Content Management System on the Internet today. But is it really a magic bullet? Hardly. Here’s why. Read more…
Measuring the Emotional Side of Web Design.
Many small businesses do not realize that there are ways to measure the performance of website text and graphics. In this article, I discuss the different ways Google Analytics and Clicky define your “bounce rate”. Read more…
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