How to Hire a Freelance Web Designer for Your New Small Business Website.

Entrepreneurs and small businesses who are about to hire a freelance web designer for the first time, are usually in for an unpleasant surprise. Because these prospective clients rarely understand what it takes to build and maintain a website, they typically default to price as their primary method for selecting a designer, which is understandable, but rarely a good idea. Read more…

How Architects’ Websites are Failing iPad Users and Their Own Firms.

Nearly 2 years after Apple released the iPad, I’m appalled to see so many blank screens for home pages— and particularly among an industry that inherently understands and promotes good design practices. Read more…

Introducing OddoMotif Embark : a Simple WordPress Theme for Your Company!

OddoMotif Embark is an attractive alternative to those gaudy placeholder pages that hosting companies force upon their customers. It’s a business-minded WordPress Theme that’s easy to install and maintain, and it’s a great first step toward learning how to use the world’s most popular content management system (WordPress). Read more…

Is WordPress Actually Harming Your Company’s Search Engine Optimization Efforts?

A few weeks ago, a prospective client told me that a web design firm she interviewed, advised against the use of WordPress because “search engines do not like WordPress”. Maybe I have something new to learn today, I thought. So, after our meeting, I did some research that would hopefully confirm or deny such a belief. Here’s what I found… Read more…

Wireframing and Sitemap Creation for Designing Websites. Which Tools are Best?

A fellow designer in the AIGA/LinkedIn Discussion Group recently asked for advice on Wireframing and Sitemap tools. Here’s my response… Read more…

Getting Loopy with Adobe Edge
on Your WordPress Website.

In one of my previous articles, I wrote about adding my Adobe Edge Preview 1 animation to my WordPress website. In this article, I show you how I looped it. Read more…

Exploring Adobe Edge for iPad-Friendly Animation.

This weekend I put Adobe Edge Preview to good use for part of my new “Flash-less” website, that includes a map and compass I illustrated. Granted, this wasn’t a very complex animation project, but I figured it would be a great way to begin making the transition from Flash to HTML5 animation and evaluate the product to see if it would be worth my time. Read more…

Introducing OddoMotif: WordPress-Powered Websites, Themes, and Creative Services for Growing Businesses.

OddoMotif by Oddo Design, is a sensible web design hybrid that combines the advantages of pre-designed WordPress Themes (price and rapid delivery) with high-end, custom web design (quality, service, and customization). Read more…

Design Matters: Ten Crucial Tactics Every Entrepreneur and Marketer Must Know to Create a High-Performance Website.

Looking good is not good enough! I wrote this e-booklet to help entrepreneurs and marketers understand that good design is based on a thoughtful, disciplined, inter-dependent process that defines the appearance and visual hierarchy of every element on every page of a website. Here are the first 3 Tactics… Read more…

Note to Magazine Publishers: You Got It Wrong. Design the iPad Edition First; the Printed Edition Last.

When Apple first demo’d the iPad, I was furious— primarily because of their refusal to support the Flash plugin. And while I certainly wasn’t the first to stand in line to buy one, I eventually cooled off and purchased one anyway (about 2 weeks ago). One of the main reasons I bought mine is that I like the idea of having all of my books and magazines stored digitally, and in one location. Read more…