WordPress is a free, web-based software program that makes it easier for someone who is not a web designer or web developer to publish and edit content for the web. Got 30 seconds? Read more…
How to Hire a Freelance Web Designer for Your New Small Business Website.
Entrepreneurs and small businesses who are about to hire a freelance web designer for the first time, are usually in for an unpleasant surprise. Because these prospective clients rarely understand what it takes to build and maintain a website, they typically default to price as their primary method for selecting a designer, which is understandable, but rarely a good idea. Read more…
How Architects’ Websites are Failing iPad Users and Their Own Firms.
Nearly 2 years after Apple released the iPad, I’m appalled to see so many blank screens for home pages— and particularly among an industry that inherently understands and promotes good design practices. Read more…
Introducing OddoMotif Embark : a Simple WordPress Theme for Your Company!
OddoMotif Embark is an attractive alternative to those gaudy placeholder pages that hosting companies force upon their customers. It’s a business-minded WordPress Theme that’s easy to install and maintain, and it’s a great first step toward learning how to use the world’s most popular content management system (WordPress). Read more…
Is WordPress Actually Harming Your Company’s Search Engine Optimization Efforts?
A few weeks ago, a prospective client told me that a web design firm she interviewed, advised against the use of WordPress because “search engines do not like WordPress”. Maybe I have something new to learn today, I thought. So, after our meeting, I did some research that would hopefully confirm or deny such a belief. Here’s what I found… Read more…
Wireframing and Sitemap Creation for Designing Websites. Which Tools are Best?
A fellow designer in the AIGA/LinkedIn Discussion Group recently asked for advice on Wireframing and Sitemap tools. Here’s my response… Read more…
Getting Started with Your Website… for Startups on a Budget.
A professionally-designed and well-written website creates a stronger, more recognizable brand, and differentiates your products and services in a competitive environment. But if you’re like most entrepreneurs I speak to, you already know this! The real challenge is knowing where to start, particularly when you’re trying to do so on a shoestring budget. Read more…
Good Web Design: What It is and Why Most Small Businesses Would Rather Not Know.
Your website may be attractive to you and/or the designer, and yet, fail to satisfy the real needs of those who matter most— your customers! Even though it may look like it, that is not good web design! Read more…
WordPress Design Costs and Why It’s So Tough to Get a Straight Answer.
Why does one WordPress web designer give you a low, firm, easy-to-understand estimate, while the other gives you a high estimate with lots of fine print and technical jargon? Which one can you trust and how can you get a straight answer? Read more…
Getting Loopy with Adobe Edge
on Your WordPress Website.
In one of my previous articles, I wrote about adding my Adobe Edge Preview 1 animation to my WordPress website. In this article, I show you how I looped it. Read more…


