While there is much to be gleaned from the strengths and weaknesses of your competitors’ websites, don’t fall into the trap of trying to be just like them. When you do, you run the risk of turning your products and services into a commodity. And from that point on, it’s a downhill spiral.
Do you know what makes your company different, and why these differences are beneficial to your customers? Have you defined your “brand promise”, and is it clearly, and consistently, represented throughout your website and all other customer touch points?
While only you can define these differences, a good designer and writer will make sure they are presented in a way that your target audience can appreciate.
“WhyWebsitesFail” by Oddo Design, is a series of helpful tips intended to help entrepreneurs and marketing professionals improve the effectiveness or their marketing efforts.
Tommy Oddo is a web designer and digital artist who lives in Austin, Texas. Entrepreneurs, marketers, and in-house teams hire him to make their websites and digital products more engaging and easier to use. Follow him on: Linkedin, Quora, Twitter, and Facebook. Subscribe to future articles via RSS and/or Email.
Identity Design, User Experience, Visual Design, Web Design, Web Strategy
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