WhyWebsitesFail [#4]: Ineffective Site Promotion (or None At All)

Even the best-designed websites will fail if nobody knows they exist. But generating traffic is just half of the promotional battle— you need buyers, or in the case of web applications, users. So, while the site is being designed, be sure to take the time to develop, and eventually implement, a good marketing strategy— one with the right mix of marketing channels (e.g., search engines, social networking, direct mail, etc.) to attract the audience you are targeting, relative to your budget.

“WhyWebsitesFail” by Oddo Design, is a series of helpful tips intended to help entrepreneurs and marketing professionals improve the effectiveness or their marketing efforts.

Tommy Oddo is a web designer and digital artist who lives in Austin, Texas. Entrepreneurs, marketers, and in-house teams hire him to make their websites and digital products more engaging and easier to use. Follow him on: Linkedin, Quora, Twitter, and Facebook. Subscribe to future articles via RSS and/or Email.